eMail marketing in azione: Strategie, casi di business, by Elisa De Portu

By Elisa De Portu

Nell'email advertising farsi leggere è sempre più difficile, ma c'è ancora un grande margine di innovazione, consistent with chi voglia migliorare i propri risultati.
Questo libro ha lo scopo di costruire un percorso ragionato e completo sul canale e mail e sulle sue potenzialità. Potrete comprendere come costruire un database, come gestire correttamente i dati, come integrare l'email advertising in un buon combine di azioni, anche attraverso i social community; e quali sono le most sensible perform in step with organizzare l. a. comunicazione in modo personalizzato e soprattutto mobile.
Da un lato affronteremo gli aspetti strategici, dall'altro scioglieremo punto in line with punto le questioni operative e le piccole criticità del lavoro di ogni giorno: il tutto corredato da tantissimi esempi e casi di studio. L'obiettivo è fornire, oltre che delle risposte, delle ispirazioni utili da mettere in campo. Buone idee che potrete replicare subito, anche se non appartengono al vostro settore.
Scoprirete infine qual è il presente dell'email advertising, in uno situation tecnologico e progettuale che va dal CRM all'ecommerce, passando in keeping with l. a. advertising automation: comunicazioni sempre più automatiche, tempestive ed efficienti, in grado di condurre l'utente a una specifica azione. Quella che serve al vostro business.

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