Digital marketing: Le sfide da vincere: dalla soddisfazione by Matteo Cantamesse,Andrea Facchini,Gianluca Meardi

By Matteo Cantamesse,Andrea Facchini,Gianluca Meardi

Il testo è una guida operativa according to orientarsi nel landscape del electronic advertising, ovvero il nuovo marketing.
A story scopo, i primi capitoli presentano le sfide che le aziende devono affrontare in line with attrarre un consumatore radicalmente cambiato attorno al mondo dei social media, dei dispositivi mobili e del cloud computing. I capitoli successivi, attraverso los angeles metafora del client trip, indagano i diversi punti di contatto tra l’azienda e i suoi consumatori, esplicitando le azioni possibili, le metriche e gli indicatori necessari in keeping with l. a. valutazione. Vengono quindi presentati diversi casi, pratici e reali, dove alcune tra le più importanti aziende italiane o internazionali presenti in Italia hanno raccolto los angeles sfida digitale, con quali mezzi l’hanno affrontata finora e quale sia stato il ritorno dell’investimento.
Il testo si finish con l. a. presentazione delle nuove sfide organizzative e culturali che il electronic ROI impone oggi agli imprenditori.

Show description

Read Online or Download Digital marketing: Le sfide da vincere: dalla soddisfazione del cliente al ROI (Italian Edition) PDF

Similar web marketing books

Secrets Of How to Live in Thailand and The Steps to Financial Freedom (Real Secrets Of How To Get Financial Freedom and Become a Wealth Magnet) Book 1)

“Secrets of dwelling in Thailand at no cost” is a daring declare evidently. within the subsequent mins you may be surprised in case you are aware of it isn't just attainable, it's attainable. i've got performed it and “so are you able to. ” This publication offers you the genuine existence secrets and techniques to make your new lifetime of monetary Freedom attainable.

Facebook Marketing For Dummies

Functional fb advertising thoughts, strategies, and methods This re-creation of fb advertising For Dummies palms beginner to specialist retailers with every thing they should plan, refine, execute, and continue a profitable fb campaign. totally up-to-date to hide the newest instruments and methods of fb advertising, you will find hands-on advice to create and administer your web page Timeline, comprehend the psychology of the fb consumer, construct your fan base, make the most of occasions, contests, and polls to advertise your web page, raise your model expertise, combine your fb campaign with different advertising and marketing thoughts, and video display, degree, and regulate your fb advertising campaigns.

In beeld met Pinterest in 60 minuten (Digitale trends en tools in 60 minuten Book 17) (Dutch Edition)

Pinterest is veel meer dan een prikbord met mooie afbeeldingen, het is ook een serieuze marketingtool. Ontdek hoe je met Pinterest aandacht kunt krijgen voor je bedrijf en voor jezelf. Hélène van den Dungen is een ervaren advertising- en communicatieadviseur en een fervente Pinterestgebruiker en -expert.

Internet Retailing and Future Perspectives

Because the first version of this landmark textbook, on-line purchasing has grown exponentially to the purpose that it now threatens to eclipse the excessive highway. With on-line retail supplying either benefits and demanding situations which are exact from conventional trade, this textbook offers new methods to retailing and as such helps readers to make the most of new electronic applied sciences.

Extra info for Digital marketing: Le sfide da vincere: dalla soddisfazione del cliente al ROI (Italian Edition)

Example text

Download PDF sample

Rated 4.77 of 5 – based on 24 votes