Digital marketing con AdWords: Le dinamiche del keyword by Andrea Testa

By Andrea Testa

Dalla nascita del digitale il advertising è radicalmente cambiato e anche Google AdWords - l. a. piattaforma che permette di noleggiare le key-phrase according to posizionarsi in cima alle pagine dei risultati del motore di ricerca più famoso del mondo - si è evoluto. Focalizzato sul mercato italiano, questo quantity approfondisce le funzioni di AdWords partendo dalle basi in step with arrivare alla costruzione di campagne tattiche customizzate. l. a. conoscenza dello strumento, però, non può fermarsi alle impostazioni manuali: l. a. sua 'educazione' consente infatti di renderlo autonomo, e in line with questa ragione nel libro vengono analizzate anche le funzioni di shrewdpermanent Bidding, con cui AdWords prende il controllo di se stesso. electronic advertising con AdWords è pensato in line with condurre l’azienda o il freelance all’uso intelligente della piattaforma, guardando non solo agli aspetti tecnici ma anche e soprattutto al percorso del cliente nei molteplici touchpoint. È una guida passo passo, che insegna l’uso del prodotto nell’ottica del advertising funnel con un approccio pratico, strategico e integrato.

Show description

Read Online or Download Digital marketing con AdWords: Le dinamiche del keyword advertising nel marketing funnel (Italian Edition) PDF

Best web marketing books

Secrets Of How to Live in Thailand and The Steps to Financial Freedom (Real Secrets Of How To Get Financial Freedom and Become a Wealth Magnet) Book 1)

“Secrets of dwelling in Thailand at no cost” is a daring declare needless to say. within the subsequent mins you can be surprised if you are aware of it is not just attainable, it truly is attainable. i've got performed it and “so are you able to. ” This ebook provides you with the genuine lifestyles secrets and techniques to make your new lifetime of monetary Freedom attainable.

Facebook Marketing For Dummies

Functional fb advertising and marketing innovations, strategies, and methods This re-creation of fb advertising For Dummies hands beginner to specialist dealers with every little thing they should plan, refine, execute, and retain a profitable fb campaign. totally up to date to hide the most recent instruments and strategies of fb advertising and marketing, you will discover hands-on information to create and administer your web page Timeline, comprehend the psychology of the fb consumer, construct your fan base, make the most of occasions, contests, and polls to advertise your web page, raise your model understanding, combine your fb campaign with different advertising and marketing suggestions, and computer screen, degree, and modify your fb advertising campaigns.

In beeld met Pinterest in 60 minuten (Digitale trends en tools in 60 minuten Book 17) (Dutch Edition)

Pinterest is veel meer dan een prikbord met mooie afbeeldingen, het is ook een serieuze marketingtool. Ontdek hoe je met Pinterest aandacht kunt krijgen voor je bedrijf en voor jezelf. Hélène van den Dungen is een ervaren advertising and marketing- en communicatieadviseur en een fervente Pinterestgebruiker en -expert.

Internet Retailing and Future Perspectives

Because the first variation of this landmark textbook, on-line buying has grown exponentially to the purpose that it now threatens to eclipse the excessive road. With on-line retail supplying either benefits and demanding situations which are precise from conventional trade, this textbook offers new ways to retailing and as such helps readers to make the most of new electronic applied sciences.

Additional info for Digital marketing con AdWords: Le dinamiche del keyword advertising nel marketing funnel (Italian Edition)

Example text

Download PDF sample

Rated 4.57 of 5 – based on 32 votes