Digital enterprise: Innovare e gestire le organizzazioni 2.0 by Giuseppe Albeggiani,Arianna Lamarque,Stefania

By Giuseppe Albeggiani,Arianna Lamarque,Stefania Todisco,Claudio Zucca

Una fotografia sullo stato dell'arte di alcuni progetti di Social firm Italiani. Un testo pratico in line with accompagnare l'azienda nella costruzione della propria strategia di social enterprise interno, attraverso degli esempi concreti di protagonisti come: 4Ward, Allianz, Amplifon, Banca Sella, digital camera di Commercio di Milano, Deloitte, Nestlé, Assemblea Legislativa di Regione Emilia Romagna, Regione Lombardia, UniCredit. Frutto della collaborazione tra Centro studi e ricerche di Psicologia della comunicazione dell'Università Cattolica con ASAM (Associazione Studi Aziendali e Manageriali della stessa Università), il testo intende offrire uno spunto di riflessione in keeping with supervisor, operatori e ricercatori che, a vario titolo, si impegnano a costruire all'interno delle proprie organizzazioni questo nuovo paradigma in step with l. a. comunicazione attraverso l'utilizzo di strumenti net 2.0. Arricchito da una raccolta di dieci casi aziendali tratti da diversi settori, il lavoro si chiude con un capitolo dedicato a suggerimenti concreti consistent with chi intende intraprendere e accelerare questa trasformazione.

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