Contemporary Issues in Social Media Marketing by Bikramjit Rishi,Subir Bandyopadhyay

By Bikramjit Rishi,Subir Bandyopadhyay

In a short while span, social media has remodeled conversation, in addition to the way in which shoppers purchase, reside and make the most of services and products. figuring out the views of either shoppers and retailers may help companies to layout, strengthen and enforce greater social media advertising options. notwithstanding, educational study on social media advertising has no longer stored speed with the sensible functions and this has ended in a serious void in social media literature. This new textual content expertly bridges that void.

Contemporary concerns in Social Media provides the main leading edge findings in social media advertising and marketing, via unique chapters from a number of the world’s best experts within the zone.

Topics include:

• the shopper trip in a social media world

• Social media and patron courting administration (CRM)

• Social media advertising targets and objectives

• Social media and recruitment

• Microblogging strategy

And many more.

The publication is perfect for college kids of social media advertising and marketing, social media advertising and marketing pros, researchers and academicians who're attracted to figuring out extra approximately social media advertising. The booklet also will turn into a reference source for these enterprises which are looking to use social media advertising for his or her manufacturers.

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