Business Gamification For Dummies by Kris Duggan,Kate Shoup

By Kris Duggan,Kate Shoup

The effortless option to clutch and use gamification strategies in business

Gamification is a contemporary company technique that leverages ideas from video games to persuade favorable purchaser habit on the internet in an effort to enhance purchaser loyalty, engagement, and retention. Gamification can be utilized by way of any division in an organization (HR, revenues, advertising, Engineering, aid, etc.), for any web-based adventure (mobile, web site, retail, group, etc.).

Business Gamification For Dummies explains how one can practice the rules of this strategic thought in your personal enterprise model.

  • How gamification developed from Farmville/Zynga and fb and is now whatever that may be utilized to the paintings environment
  • How to construct a profitable gamification program
  • How to attract and continue shoppers utilizing gamification
  • How to force worker habit inside of your organization
  • Real-world illustrations of gamification at work

If you are drawn to studying extra approximately this fascinating and leading edge enterprise process, this pleasant, down-to-earth consultant has you covered.

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