Mobile marketing & communication. Consumatori Imprese by Sergio Cherubini,Simonetta Pattuglia

By Sergio Cherubini,Simonetta Pattuglia

Un’analisi dello state of affairs generale, con particolare riferimento agli ambiti del advertising and marketing e della comunicazione, in cui si colloca il cellular. Il quantity identifica le più attuali direttrici strategiche e di analisi, le caratteristiche anche tecnologiche che assicurano maggiore integrazione con gli altri mezzi, i contenuti nonché le applicazioni in grado di generare alti ritorni sugli investimenti di advertising and marketing e comunicazione. Tra i casi studio: Enel, Fiat workforce, Inps, Nestlè, Postemobile, Rainet…

Show description

Creating Google Chrome Extensions by Prateek Mehta

By Prateek Mehta

Transform your latest net functions into Google Chrome browser extensions and create fresh extensions that enhance your individual shopping adventure and that of your clients. This booklet exhibits you ways Google Chrome browser extensions are tremendous priceless instruments for boosting the performance of the Google Chrome internet browser. for instance, you could create extensions to summarize the present web page you're analyzing, or to save lots of all the photos within the web page you're looking. they've got entry to just about the entire good points supplied by way of the Google Chrome browser, and so they can encapsulate such positive factors within the kind of a bundled program supplying precise performance to clients. Extensions additionally run in a sandboxed setting, making them safe – that is an incredible plus within the sleek web!

The APIs supplied through the Chrome Extensions framework assist you empower internet functions by way of coupling them with notable positive factors supplied by means of the Google Chrome net browser, corresponding to bookmarks, background, tabs, activities, garage, notifications, seek, and much more – facilitating elevated productiveness at the Google Chrome internet browser.

What you are going to Learn:
  • Transform your internet program principles into Google Chrome Extensions.
  • Choose the urged parts for growing your form of extension.
  • Leverage the facility of a Google Chrome browser by way of utilizing the extensions API.
  • Showcase your present web-development talents in a latest manner through growing important extensions.
Who This publication is For
Existing net builders, skilled in growing easy web content (using HTML, CSS, and JavaScript), to assist them create browser extensions for Google Chrome. After knowing the examples and classes during this booklet, it is possible for you to to remodel your present internet functions into Google Chrome browser extensions, in addition to create fresh extensions.

Show description

HTML5 Video How-to by Alex Libby

By Alex Libby

This ebook takes the How-to sequence method of assist you research most vital projects via recipes,This ebook is excellent for builders new to the HTML5 Video usual, and who're trying to get an exceptional grounding in easy methods to use the recent structure. it really is assumed that you'll have a few event in HTML and jQuery already, in addition to being acquainted with embedding movies utilizing present "old university" equipment, equivalent to home windows Media participant. Readers are anticipated to have a number of movies to be had, so that it will be used in the course of the workouts inside this book.

Show description

Pragmatic Guide to Sass 3: Tame the Modern Style Sheet by Hampton Lintorn Catlin,Michael Lintorn Catlin

By Hampton Lintorn Catlin,Michael Lintorn Catlin

Design web pages speedier than ever utilizing Sass--the such a lot mature and renowned CSS meta-language. On any platform, combine Sass into your venture, create a reusable kind advisor, and use maps to vastly lessen duplication on your stylesheets. you will see the best way to code the precise means in Sass with brief, transparent examples on two-page spreads that express the reason on one part and code examples at the different. This final consultant to utilizing Sass, written by means of its author, is up to date and increased with the entire new good points present in Sass 3.4, making you knowledgeable in no time.

Sass allows you to write CSS quicker and extra simply by means of permitting you to take advantage of beneficial properties that common CSS does not haven't begun. deliver the ability of Sass on your initiatives, no matter if you utilize Node.js, Ruby, or the other programming language. This up-to-date Pragmatic advisor delivers short, designated hands-on examples in an easy-to-follow modular structure.

Use variables to simply swap colour values, measurements, or fonts throughout a complete undertaking. Pare down huge kind sheets into understandable code with maps and placeholder selectors. set up your Sass with media queries to make maintainable, responsive designs. Create your personal structure structures and construct shared tooling throughout tasks that make designs extra constant. research the diversities among extends and mixins. construct information buildings to make growing site-wide colour schemes a breeze, and use placeholder selectors to maintain sort sheets cleanser. move content material via mixins, hinder unintentional deep nesting of selectors, and use state of the art modular accessories within the new Sass surroundings, reminiscent of Eyeglass, Susy, and Bourbon Neat.

This revised consultant covers the entire new beneficial properties in Sass 3.4, together with selector parsing and manipulation. Make complete use of all Sass's good points by means of updating to the main mature and strong CSS toolchain out there.

What You Need:

A reliable realizing of CSS, and both convenience utilizing the command line or fitting GUI software program in your laptop. Sass 3.4 put in on any Mac, Linux, or home windows machine.

Show description

Web Development and Design Foundations with HTML5, Global by Terry Felke-Morris

By Terry Felke-Morris

Web improvement and layout Foundations with HTML5 is meant to be used in a starting net improvement course.


Using Hands-On perform routines and site Case reviews to inspire readers, Web improvement and layout Foundations with HTML5 includes all of the invaluable classes to steer scholars in constructing powerful sites. A well-rounded stability of tough talents (HTML5, CSS, JavaScript) and gentle talents (Web layout, e-commerce, website advertising innovations) offers every little thing starting internet builders want to know to construct and advertise winning net sites.


Teaching and studying Experience

This software will offer a greater educating and studying experience–for you and your scholars. it is going to help:

  • Build a robust origin of internet improvement talents: A well-rounded beginning of challenging and gentle abilities can assist scholars layout web content for at the present time and day after today.
  • Motivate scholars with Hands-on perform: This textual content emphasizes hands-on perform via perform routines in the chapters, end-of-chapter workouts, and the improvement of web sites via ongoing real-world case stories.
  • Reinforce suggestions with In-text beneficial properties: Throughout the booklet, emphasis is put on website design, accessibility, and ethics. The appendixes within the Web Developer’s instruction manual offer accomplished, easy-to-use reference fabrics
  • Enhance studying with teacher and scholar vitamins: Resources can be found to extend at the subject matters awarded within the textual content.

Show description

Introduction to Computing and Programming in Python, Global by Mark J. Guzdial,Barbara Ericson

By Mark J. Guzdial,Barbara Ericson

For classes in computing device Programming with Python.

This package deal contains MyProgrammingLab®


Social Computing and Programming with Python

Introduction to Computing and Programming in Python is a uniquely researched and up to date quantity that's widely known for its winning advent to the topic of Media Computation. Emphasizing creativity, lecture room interplay, and in-class programming examples, Introduction to Computing and Programming in Python takes a daring and new angle to computation that engages scholars and applies the subject material to the relevancy of electronic media. The Fourth version teaches students to application so as to converse through social computing retailers, offering a distinct process that serves the pursuits of a huge diversity of scholars.


Personalize studying with MyProgrammingLab®

This package deal contains MyProgrammingLab, an internet homework, instructional, and evaluation software designed to paintings with this article to interact scholars and increase effects. inside of its based setting, scholars perform what they examine, try out their figuring out, and pursue a personalised examine plan that is helping them greater take up direction fabric and comprehend tricky concepts.


MyProgrammingLab should still merely be bought while required via an teacher. Please make sure to have the right kind ISBN and path identification. teachers, touch your Pearson consultant for extra information.

Show description

Pro CSS3 Layout Techniques by Sam Hampton-Smith

By Sam Hampton-Smith

Pro CSS3 format Techniques demonstrates the latest and such a lot state-of-the-art structure instruments came upon inside CSS3, permitting you to speedy create complicated layout styles for web content and apps.

This booklet teaches you ways to utilize CSS3’s latest specification, together with these components of the specification already extensively applied, in addition to the approaching specification extensions which are nonetheless being built by means of the W3C. After interpreting Pro CSS3 structure Techniques you’ll be capable of expectantly boost subtle, vertical-aware layouts that are not attainable with CSS2.

CSS1 allowed designers to split content material from presentation for the 1st time and CSS2 cemented aid for complex typographical keep watch over and built-in vendor-specific extensions, yet neither specification supplied greater than rudimentary format keep watch over. CSS3’s most up-to-date additions let designers to craft totally responsive, subtle layouts with out the necessity for advanced scripts or smoke and reflect workarounds.

CSS3 continues to be in energetic improvement, with browser owners racing opposed to one another to enforce the newest options from the W3C. Pro CSS3 structure Techniques may help you narrow in the course of the waffle and get instantly to the guts of what works now, whereas exhibiting you ways to be prepared for the way forward for CSS!

What you’ll learn

  • What demanding situations net designers face while trying to translate a static mock-up right into a totally functioning web site
  • How to take advantage of the recent structure modules in CSS3, together with multi-column layouts, the versatile field structure module, CSS grid layouts and CSS areas
  • Which recommendations are secure to take advantage of at the present time, and that are more likely to be secure within the close to destiny
  • Which are the easiest CSS libraries to take advantage of, and the way to hurry up your layout workflow through the use of them
  • How to aid older, non CSS3-compliant internet browsers with polyfills
  • What the long run holds for CSS structure, together with proposed modules comparable to the Adobe-sponsored CSS exclusions module

Who this booklet is for

Pro CSS3 structure Techniques is geared toward the internet dressmaker who yearns for the ability and adaptability of print-layout instruments, whereas keenly aiding the Responsive website design (RWD) method of constructing content material that works throughout all units. The ebook bargains with a basic component of web design, yet covers fabric many internet pros should be blind to, making it a fantastic buy for all however the so much technically subtle of internet designers and builders. The publication makes use of a tutorial-led method of show real-world examples of latest thoughts, whereas offering an obtainable reference consultant for next referral.

Show description

Instant Galleria How-to by Nathan Van Gheem

By Nathan Van Gheem

In Detail

Providing appealing and usable galleries is a vital point of the net this present day. A gallery answer must combine into your internet software simply and seamlessly. clients count on cellular websites that functionality on par with their laptop counterparts—especially for picture galleries. in an effort to accomplish those projects, you should use a JavaScript (not Flash) that's extensible and scales to cellular devices.

"Instant Galleria How-to" will train you the way to take advantage of Galleria in complex situations to develop into a professional and combine Galleria into your subsequent undertaking utilizing subject matters and plugins to complete any task.

This publication teaches you the way to exploit and create issues and plugins,  utilizing the Galleria API via a chain of recipes that come with a plethora of code examples. You’ll be taken via precise directions at the utilization of JavaScript to customise Galleria.

You will create your individual subject matter (mobile friendly), plugin, and examine the entire configuration strategies of Galleria. You’ll the right way to customise Galleria by utilizing its huge API, optimize Galleria, combine with Google Analytics, create checks to your customization, and combine into your internet application.

You’ll turn into knowledgeable person of the Galleria framework, that allows you to help you set up appealing, cellular pleasant galleries on your subsequent net project.


Get to grips with a brand new know-how, comprehend what it truly is and what it may well do for you, after which get to paintings with crucial good points and projects. this can be a how-to ebook with useful recipes to make you knowledgeable consumer of Galleria.

Who this publication is for

This booklet is for Javascript builders and architects trying to easy methods to create attractive galleries for his or her internet initiatives. It’s assumed you recognize a few JavaScript, JQuery, HTML, and CSS. Readers are anticipated to have photographs to be had to take advantage of with the galleries, a textual content editor, and a contemporary internet browser to increase with.

Show description

Mobile and Web Messaging: Messaging Protocols for Web and by Jeff Mesnil

By Jeff Mesnil

Learn the right way to use messaging applied sciences to construct responsive and resilient purposes for cellular units and net browsers. With this hands-on consultant, you’ll use the STOMP and MQTT messaging protocols to jot down iOS and net functions in a position to sending and receiving GPS and gadget sensor facts, textual content messages, and alerts.

Messaging protocols usually are not simply easy to take advantage of, but additionally preserve community bandwidth, equipment reminiscence, and batteries. utilizing this book’s step by step layout, writer Jeff Mesnil is helping you're employed with Objective-C and JavaScript libraries, in addition to the protocols. All you want to start are simple programming skills.

  • Understand uncomplicated messaging suggestions and composition
  • Learn universal messaging versions: point-to-point and publish/subscribe
  • Use STOMP to put in writing an iOS program that sends GPS information, and an online app that consumes the data
  • Build an iOS app with MQTT that tracks and declares machine movement information, and an internet app that monitors the information and sends alerts
  • Extend STOMP to clear out, prioritize, persist, and expire messages
  • Take a whole travel of STOMP and MQTT, together with beneficial properties no longer utilized in the book’s pattern apps

Show description

Magento 2 DIY by Viktor Khliupko

By Viktor Khliupko

Learn how Magento 2, the most modern model of the eCommerce platform, works. aimed toward marketers, retailers, and different specialists drawn to eCommerce, this publication is offered for someone who desires to how one can use Magento without earlier experience. 
Magento remains to be a best choice for eCommerce recommendations in small and massive businesses. Magento 2 DIY shows you the way to establish and configure Magento on your personal venture. you are going to methods to use extensions, templates and firm good points. quite a few suggestions are taught in an easy-to-understand approach with real-world examples. start with Magento 2 utilizing this book. 
What you'll Learn 
  • Set up, configure, use templates, designs and extensions
  • Use the search engine optimisation and SMO gains of Magento 2
  • Optimize defense and performance 
  • Integrate with PIM, ERP, CRM, and different company systems
Who This publication Is For 

Anyone who desires to study the fundamentals of all features of Magento 2. you don't want any prior adventure with Magento. 

Show description